The advances in technology around, production of, and adoption in the web video space is well documented. With the multitude of amazing devices, platforms, tools, and services out there it was great to spend a little time discussing On2 Technologies with one of their exceptionally bright (and patient) evangelists. Thanks, Tony!
If you know or have any teenagers, the thought of high quality (or any quality, for that matter) video pouring into and out of mobile devices in their hands can conjure-up some pretty terrifying images…so to speak. But we all know it is there and as Tony put it, “The consumer demand is insatiable.”
Probably most interesting is thanks to the acquisition of Hantro, a maker of video acceleration chips, complex compression processes can operate in the substantially resource limited environment of the mighty mobile device at higher resolution without violating the prime directive of “thou shalt not drain my battery” or generally killing the device.
Well, those who are now (or will soon be) delivering all kinds of video content from UGC, to Advertising, to corporate communications are the direct beneficiary of technology like On2’s codecs matched with Hantro’s chip capabilities. This allows them to deliver a high-quality video experience with less difficulty (no transcoding or other clever maneuvers needed). The Flix product line is the leading line of encoding and publishing solutions for Adobe® Flash® Player 8 and 9 and is great place to start if you’re looking to understand a bit more.
On2 technology is already super-successful and lives behind the scenes helping deliver superior online video experiences with low compression rates for people like Adobe/Macromedia. Available as application software, plug-ins, and in an array of developer kits, On2 Technologies makes it indeed possible to one day realize “Any Video, Anywhere”.
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