Do you think, or maybe better stated, by how much do you think Psychographics in a given population change during times of variability and uncertainty around possible outcomes in marketing efforts (or any business process)?
I think there is a real propensity during challenging times for people to seek (and sometimes find) comfort through a little regressive thinking. No, not crawling under your desk into a fetal position, but accessing the familiar can be comforting. That is, sometimes the thought of doing some good old tried-and-true methods can provide a sense of virtual security. Hey, who can't use a hug (hint, hint)?
So, for me this raises a question (note the avoidance of that oh-so-commonly misused term from the study of informal logic and fallacies, "begs the question" , but I pet peeve digress). Does our propensity to seek and implement "high-tech" solutions and tools regress when times are tough?
I can tell you this...I now grind a perceived lesser brand of coffee bean every morning. Almost as much for a touch of nostalgia as for lower cost. Man does it taste great!
Does "trading down" trickle into our choices in marketing technology?
Comments