Well, it seems like only yesterday that most people were completely confused by the whole concept of micro-blogging. Oh, wait, that WAS yesterday.
Now sites such as ExecTweets that was launched by the ad network folks at Federated Media where they display tweets from business executives across various industries shows that people see the value in tools to help sort through this stuff. Oh, did I mention that Twitter will get a slice of that business?
Glam Media, another online-ad network and as they call it, lifestyle Web site, will be launching a site that will filter and bundle tweets according to their themes. Advertising will be sold on these theme pages and they'll make revenue share deals with other sites who make the pages accessible on their sites. A great example used in the Wall Street Journal this morning was placement of a J&J sponsored widget on Glam's site during the Academy Awards that featured tweets about the Oscars.
This whole thing of leveraging interest (and a huge audience) in a live event to grab eyeballs all over the Web using a stream of tweets along with, say, some video certainly makes sense. Curiosity, and a good measure of voyeurism clearly conspire to make this interesting.
Converting these startegies/tactics/methods to dollars? Well, that's another thing. But with over 9.8 million unique Twitter visitors in February alone, I'm betting there are more than a few very smart people working on it.
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