- it·er·a·tion
- Pronunciation: \ˌi-tə-ˈrā-shən\
- Function: noun
- Date: 15th century
1: the action or a process of iterating or repeating: as a: a procedure in which repetition of a sequence of operations yields results successively closer to a desired result.
We've been shaping Upshot Institute for some time now. Back in late 2007, we knew that we wanted to provide high-quality content that would help marketers make decisions around their choices in marketing technology. However, much of our time was inevitably channeled into contract project work. Now, we have built a wonderful platform that houses numerous resources for marketers and we are able to focus on our on-demand summits, resource portal, and vendor directory.
While performing the ever-popular "building an airplane on the runway" maneuver, we have gone through a few iterations...which is a good thing and not unfamiliar to those of us who have been at this stuff a while. Iterative activity is frequently credited with resulting in great things. If that's true, then we must be tremendously great!
So, it is with great excitement that we have now launched our new site (here). You'll still find everything we've had from the start but now we feature our resource portal (here), on-demand summits (here), and vendor directory. Yes, we are still adding content, but we decided to let everyone be part of that activity.
We are hearing from many vendors who will now be presenting in our upcoming summits and we are welcoming all who would like to contribute to the Resource Portal. Just drop us line and we'll get you in the mix!
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