After watching a snippet from Steve Ballmer's keynote today at CES featuring a restatement of the good 'ol "TV is dying and content will be delivered via various flavors of IP-enabled devices" lines, it left me just a little puzzled. Did he really think that audience does not get that? Well I guess what he says these days does not really need to be very eyebrow-raising...since that swaggering brashery stuff is distracting enough that you'd probably miss the message anyway...dude, so '90's over man.
Aaanyway...what is very true as the eyeballs shift and their owners take control of the advertising consumption model, is that using data and behavior combined with the power of a biddable market could likely be a huge feature of our future marketing environment.
Whether Microsoft or Google create essentially massive global "TV" networks or not, marketers need to be prepared by understand what this means to us all. New ways to think about marketing and engagement of course...but understanding what messages work and delivering vi the right mix of social media and marketing technology has never been more important.
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